Bob Nease PhD - The Power of Fifty Bits The New Science of Turning Good Intentions into Positive Results

Download Now

Bob Nease PhD - The Power of Fifty Bits The New Science of Turning Good Intentions into Positive Results
The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results [Audiobook] by Bob Nease PhD

English | January 27, 2016 | ASIN: B01B389R4M, ISBN: 168262837X, 1682628337 | [email protected] kbps | 5 hrs 24 mins | 148 MB
Narrator: Qarie Marshall | Genre: Nonfiction/Self-Help


Even with the very best of intentions, people often fail to make wise choices for themselves-whether for their health, their finances, or their business decisions. Yet it doesn't have to be that way-thanks to the science behind fifty bits design, a set of principles that helps close the gap between intentions and actual behaviors.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. This means that humans are wired for inattention and inertia, so we often choose without thinking and act against our own interests. Understanding this is the key to any behavior change, from increasing charitable donations to reducing unintended pregnancies.

As the former chief scientist of Express Scripts, a Fortune 25 health care company, Bob Nease is an expert on applying behavioral sciences to the health care industry. He realized that providing financial incentives and tools-an approach that assumes patients will act rationally-was not having the outcome that he expected. Instead, he had to reengineer patients' environments in order for their natural inclinations to lead them to the best decisions. In a nod to the brain's fundamental cognitive limitation, he called this approach "fifty bits design," and now he applies his knowledge to the wider world, offering important, practical solutions that marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Nease offers a set of powerful and effective strategies for change:

Require Choice: compel people to deliberately choose among options
Lock In Good Intentions: allow people to make decisions today about choices they will face in the future
Let It Ride: set the default to the desired option and let people opt out if they wish
Get in the Flow: home in on where people's attention is likely to go naturally
Reframe the Choices: set the framework people use to consider options and choices
Piggyback It: connect the desired choice or behavior with something people already like or are engaged in
Simplify.Wisely: make the right choices frictionless and easy; make the wrong choices more difficult

The Power of Fifty Bits is the first how-to guide that provides step-by-step instructions for helping customers, employees, co-workers, and clients get the results they truly want.








DOWNLOAD
(Buy premium account for maximum speed and resumming ability)

Direct Download

Tags: Science, Turning, Intentions, Positive, Results
imgrock cherish | income taxation by banggawan 2016 | thiramana sex videos | Nymphomaniac 2013 Mkv Rk0 Rsls6s1fpegsil7izg7h25rustck4 Rk0 Rsw9c 9qu4sa871oueuntckgz4pae | Bitdefender Antivirus Plus 2014 License Key Free | Groovy Sex Pick Up Movie | Win 8 1 Online Key Activator | Jnewsticker For Wordpress Torrent | Lesmils Body Jam 63 Tracklist | Highly Compressed Computer Game Less Than 100mb | Numero De Serie Maxidisk 12 Download Rk0 | Pashto Sxe Mo4 3gp Com | Murmur Of The Heart Full Movie 3gp Mp4 | Inna The Remix Collection Partie 6 Telecharger | Os X Mavericks Iso Download Rsadam Gzticb7zmyugokanpd Cv0 Va

Bob Nease PhD - The Power of Fifty Bits The New Science of Turning Good Intentions into Positive Results Fast Download via Rapidshare Hotfile Fileserve Filesonic Megaupload, Bob Nease PhD - The Power of Fifty Bits The New Science of Turning Good Intentions into Positive Results Torrents and Emule Download or anything related.

Comments:

Information
Members of Guest cannot leave comments.